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課程簡介
Introduction
Overview of Marketing
- Core concepts
Customer Satisfaction
- Consumer buying
- Organizational buying
- Customer Relationship Management (CRM)
- Customer Satisfaction Analysis System (CSAS)
- Market partitioning, target market, and market positioning
- Case studies
Marketing Environment Analysis
- Macro environment analysis
- Microenvironmental analysis
- SWOT analysis
- Case studies
Marketing Strategy
- 3C - Company, Customer, and Competition
- Case studies
Common Sales Skills
- Case studies
The 4Ps of Marketing Mix
- Product
- Brand and trademark
- Price
- Place
- Promotion
The 4Cs of Marketing Mix
- Customer
- Cost
- Convenience
- Communication
The 4Rs of Marketing Mix
- Relevance
- Reaction
- Relationship
- Reward
The 4Is of Marketing Mix
- Interesting
- Interests
- Interaction
- Individuality
The Marketing Plan
- Plan formulation
- Plan execution
- Plan diagnosis
- Case studies
Marketing Planning
- Writing skills of marketing programs
- Case studies
New Development of Marketing
- International marketing
- Digital marketing
- Integrated marketing
- Case studies
Summary and Conclusion
最低要求
- No specific experience required.
Audience
- Marketing Managers
- Marketing Personnel
- Entrepreneurs
14 時間:
客戶評論 (3)
解決方案和實際用途的回應。
Agnieszka - AIRBUS HELICOPTERS POLSKA SP. Z O.O.
Course - Google AdWords: Beginner to Advanced
機器翻譯
發現整整兩天的培訓內容非常豐富且具有教育意義,但第 2 天涵蓋的內容(Social Media 和移動行銷、分析以及戰略和規劃)對我來說是最有價值的,因為它與我目前的工作直接相關。
Sithabiso - Vodacom
Course - Digital Marketing
機器翻譯
我從頭到尾都很喜歡這門課程。
Buzwe Bonga - Vodacom
Course - Digital Marketing
機器翻譯