課程簡介
Day One
• Introduction to what is a Press Conference
• When to Hold Press Conference
• Why is a press conference important
• Pros and Cons of a Press Conference
• Press Conferences in Business
Day Two
• Planning a Press Conference
• Write and distribute the press release
• Execution of a press conference
• Managing the press conference
• Handling the Media Enquiries
METHODS
- Role-playing
- Self-assessment tests
- Exercises in groups
- Individual work
- Practice sessions
- Lectures
- Discussions
LEARNING OUTCOMES
- Understand the principles of effective of Press Conference.
- Important of Press Conference.
- Develop strategic approaches in Planning and Managing Press Conference
- Understand the use of tools such as press releases, press kits to support publicity programs
- Organize and manage press conferences to achieve maximum results
- Deal with the media in interview and Q&A situations
最低要求
-
Prerequisites:
There are no specific requirements needed to attend this course.
Who should attend
• Managers and Executives
• Executive who need to gain a better understanding of PR tools like press releases, press kits and press
Conference
• Those who wish to learn how to handle media interviews to achieve positive results
• Media or Event Corporate Representatives
• Professionals wishing to pursue a career in public relations to better achieve organizational goals
• New Hirers
客戶評論 (4)
教師的開放性、幽默感、方法和知識
Justyna - e-file
Course - Mindfulness Workshop
機器翻譯
從專業和personal的角度來看,這是一次有用的經歷。培訓師知識淵博,為我們提供了在工作場所和私人生活中使用的重要資訊。我能夠反思自己和周圍人的性格特徵,並通過它們使自己受益或提高自己。壓力管理練習簡單易用。
Sara Sertori - ASSTRA Forwarding AG
Course - Stress Management and Prevention
機器翻譯
感謝培訓師 Abhi 的這次卓有成效的培訓。感謝他試圖瞭解所有出席者,以便他能夠更好地滿足我們的需求。喜歡理論和活動之間的平衡,讓我們參與其中。以及內容如何直截了當和簡潔。
Rainey Clarecia - Talentvis
Course - Communicating and Influencing - For Managers and Team Leaders
機器翻譯
Due to the activities from each content, I understood their main ideas/ concepts very well within a short time. I would like to say that the activity reflects on not only our current situation but also how to advance the skill & knowledge effectively and efficiently.