Statistic analysis in market research培訓

Course Code

samr

時長

28 小時 同常來說包括休息是 4天

最低要求

Interest in the subject of market research, good knowledge of SPSS and statistics indicated completion of training "Statistics with SPSS Predictive Analytics SoftWare"

概覽

Goal: Improving consumer behavior researcher workshop products and services

Addressees  The researchers, market analysts, managers and employees of marketing departments, sales departments primarily pharmaceutical and FMCG, students of socio-economic and everyone interested in market research

課程簡介

Module 1 Quantitative research

  • Pre-treatment results
    • check the accuracy of the database
    • control of missing data
    • weighting observations
  • Statistical models
    • multiple regression
    • conjoint analysis
    • classification trees
  • Automate procedures in tracking studies
  • Analysis of data from a marketing experiment
  • The report and draw conclusions

Module 2 Qualitative Research

  • The transformation of qualitative data into a quantitative
  • Statistical models for qualitative data

預定、價格和諮詢

Guaranteed to run even with a single delegate!

私人定製課程

從 ¥58600

私人遠程定製課程

從 ¥39600 (20)

公開課

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