Course Outline
Introduction
- Overview of Salesforce Marketing Cloud
- Understanding the Email Studio
- Key features and capabilities for email developers
- Setting up your Salesforce environment for email development
HTML5 and CSS3 Refresher for Email Development
- HTML5: Semantic tags, forms, and new attributes
- CSS3: Styling, animations, and media queries
- Best practices for email-friendly HTML and CSS
- Tools and resources for efficient development
Designing Emails with Salesforce in Mind
- Salesforce email templates
- Design considerations for Salesforce emails
- Utilizing Salesforce Merge Fields and AMPscript for dynamic content
- Accessibility and compliance in email design
Developing Responsive Emails in Salesforce
- Principles of responsive email design
- Using CSS3 and media queries for mobile optimization
- Testing and troubleshooting common issues
- Tools and platforms for email testing
Advanced Email Features in Salesforce
- Interactive emails with HTML5 and CSS3
- Incorporating external CSS and JavaScript in Salesforce emails
- Leveraging Salesforce data for personalized email content
- Advanced dynamic content strategies using AMPscript
Deployment and Analytics
- Email deployment workflow in Salesforce
- A/B testing and email optimization strategies
- Analyzing email performance within Salesforce
- Best practices for email campaign management
Summary and Next Steps
Requirements
- Basic understanding of HTML5 and CSS3
- Familiarity with email marketing concepts
Audience
- Email developers
- Frontend developers
Testimonials (5)
Fortunately I was 1 on 1 with my trainer. This was very good. Victor worked at my pace, he explained things clearly and I was very happy with the outcome.
Craig - Superior Minerlas
Course - Salesforce for End Users
application scenarios introduction
Rachel - 个人
Course - Salesforce CPQ for Administrators
It was very practical with many examples and exercises..
Daria-Stefania Teaca - NTT DATA Romania S.A.
Course - SAP S/4 Hana (S/4Hana)
The logical structure of the training, the well-prepared materials and exercises.
Vestale Magda - NTT DATA Romania S.A.
Course - SAP S/4 Hana (S/4Hana)
Joe was great, really engaging and knew his stuff. Great session, thank you again!