Brand Management Training in Taiwan

While numerous courses address Brand Management, very few specifically concentrate on Business-to-Business branding. This course is dedicated to B2B branding, which is substantially different from B2C brand management.

In today's interconnected world, a brand's digital presence is crucial for a business's survival.

This instructor-led live training is designed for marketing professionals at all levels who aim to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The aggregate of various online touchpoints ultimately shapes how your target audience perceives your company and determines whether they choose to engage in business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on online channels you do not own, thereby evaluating overall brand perception.

Upon completing an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other organizational disciplines, from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

Grasp the fundamentals of marketing. Connect with your customers on an emotional level and develop your own strategic plan.

Align your marketing and business operations with customer expectations, striving to surpass them.

Target Audience

This program is crafted for all employees seeking a broader perspective on their role within the business, their specific responsibilities, and their contribution to enhancing the overall organizational performance

Course Structure

The course integrates the following elements:

• Guided Discussions
• Slide-Based Presentations
• Practical Exercises

Learning Outcomes: By the end of the workshop, participants will be able to:

• Articulate the concept of "brand" and identify ways to positively influence it
• Grasp the methodology behind Change strategies and understand your company’s role within them
• Elaborate on the core principles that underpin any business transformation
• Recognize the critical significance of Customer and Stakeholder relationships in ensuring business success
• Define the financial dimensions of the business and your specific contribution to those figures
• Determine key negotiation techniques to secure optimal outcomes for your department