BCS Practitioner Certificate in Digital Product Management Training Course

Product Management Fundamentals

• Grasping the responsibilities of the product manager
• Attributes of digital products
• Essential skills and duties

Product Vision and Strategy

• Developing an executable product vision
• Aligning strategy with organizational objectives
• Establishing outcomes and value propositions

Market and Customer Research

• Tools and methods for discovery and research
• Recognizing customer needs and behaviors
• Validating hypotheses and collecting evidence

Product Roadmapping

• Designing structured and feasible roadmaps
• Techniques and frameworks for prioritization
• Communicating roadmap direction effectively

Product Development and Delivery

• Collaborating efficiently with delivery teams
• Considerations for agile and iterative delivery
• Defining, assessing, and refining product requirements

Product Performance and Measurement

• Setting KPIs and performance metrics
• Analyzing product data to gain insights
• Enhancing performance through data-driven decisions

Lifecycle Management and Evolution

• Overseeing products through each stage of the lifecycle
• Spotting opportunities for improvement
• Ensuring long-term product durability

Stakeholder Collaboration

• Fostering alignment across functional teams
• Managing expectations and communication channels
• Facilitating well-informed product decisions

BCS Examination Preparation

• Exam structure and guidelines
• Study strategies and recommended resources
• Review of practice questions

Summary and Next Steps