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Duration 14 hours
Course Outline
Foundations of Generative Media on Vertex AI
- Introduction to Veo, Imagen, Chirp, and Lyria
- Industry-specific application examples
- Practical session: Configuring the Vertex AI workspace
Image Creation with Imagen
- Crafting prompts for high-fidelity imagery
- Addressing style, consistency, and brand identity
- Practical session: Developing product visuals
Video Production with Veo
- Managing text-to-video generation pipelines
- Polishing and refining generative video assets
- Practical session: Producing concise marketing clips
Audio and Voice with Chirp
- Leveraging text-to-speech and speech-to-text features
- Applying voice cloning and accessibility enhancements
- Practical session: Generating branded audio elements
Music Composition with Lyria
- Generative techniques for diverse musical genres
- Seamlessly integrating music into media campaigns
- Practical session: Composing background scores
Integrating Multimodal Media
- Linking outputs across models (image, audio, video)
- Designing multimodal workflows for narrative impact
- Practical session: Assembling a full multimedia campaign asset
Enterprise Implementation and Best Practices
- Navigating ethical guidelines and brand safety
- Optimizing processes for scalability and regulatory compliance
- Analyzing enterprise adoption case studies
Conclusion and Path Forward
Requirements
- Proficiency with cloud-based tools and APIs
- Fundamental grasp of generative AI principles
- Working knowledge of media production processes (image, video, or audio)
Target Audience
- Content creators
- Marketing specialists
- Product managers
- Software developers
Testimonials (1)
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