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Course Outline
Module 1: Brand Storytelling
- Core principles of brand storytelling
- Building emotional resonance with target audiences
- Review of case studies featuring successful narratives
Module 2: Advertising Trends
- Insights into global and local advertising trends
- Analysis of award-winning campaign strategies
- Extracting creative inspiration from industry leaders
Module 3: AI in Advertising
- Overview of AI tools relevant to creative industries
- Integrating AI into advertising workflows
- Practical demonstrations for designing AI-assisted campaigns
Module 4: Creativity and Art Workshop
- Creative techniques influenced by the Artbrand Atelier style (see Instagram reference)
- Applying artistic methods to generate advertising concepts
- Collaborative workshop: transforming artistic ideas into full campaigns
Summary and Next Steps
Requirements
- A foundational understanding of core marketing concepts
- Prior experience in communication or creative project management
- Familiarity with advertising campaign structures
Target Audience
- Marketing and communications specialists
- Creative directors and design team members
- Brand managers
10 Hours
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
