Thank you for sending your enquiry! One of our team members will contact you shortly.
Thank you for sending your booking! One of our team members will contact you shortly.
Duration 14 hours
Course Outline
Foundations of AI in OOH/DOOH Digital Marketing
- The OOH and DOOH advertising ecosystem overview
- The current landscape of programmatic OOH
- How AI enhances sales processes and operational efficiency
AI-Powered Prospecting and Lead Qualification
- Leveraging AI-driven insights to identify target accounts
- Implementing predictive lead scoring models
- Seamlessly integrating AI prospecting tools with CRM systems
Personalizing Proposals with AI
- Generating dynamic content for client proposals
- Utilizing AI-assisted creative recommendations
- Customizing offers based on customer behavior analytics
Data Analysis and Performance Intelligence
- Collecting and processing OOH campaign data effectively
- Applying AI tools for comprehensive campaign performance reporting
- Forecasting trends and optimizing inventory utilization
AI in Pitch Simulation and Training
- Practicing objection handling with AI chatbots
- Utilizing speech analysis and feedback tools
- Engaging in scenario-based pitch roleplays
Integrating with DV360, Place Exchange, and Other Platforms
- Connecting AI workflows to DV360 for programmatic OOH campaigns
- Leveraging Place Exchange API data for precise targeting and reporting
- Identifying automation opportunities from proposal to delivery
Ethics, Privacy, and Compliance in AI Advertising
- Key data privacy considerations
- Ensuring transparency in AI-driven decision-making
- Adhering to industry compliance guidelines
Summary and Recommended Next Steps
Requirements
- A foundational grasp of digital marketing principles
- Working knowledge of OOH and DOOH advertising workflows
- Practical experience in sales or account management
Target Audience
- OOH and DOOH sales teams
- Professionals specializing in programmatic advertising
- Account managers focused on media sales
Testimonials (2)
I had never really used ChatGBT before. I will try to start using it more for projects or for the gathering of information
Hans Heydorn - Shining3D Technology GmbH
Course - ChatGPT for Productivity in Marketing Teams
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
