Course Outline
Module 1: Smart and Fast Introduction
Objective: Align knowledge without repeating basic concepts.
- How to structure effective prompts (prompt engineering technique adapted for marketing).
- What ChatGPT does well and what it doesn't (limitations and how to work around them).
Module 2: Advertising & Campaigns: Faster and More Creative Creation
Objective: Automate and accelerate campaign material creation.
- Generating invitation and marketing emails with adapted language.
- Creating social media copy with style variations.
- Adapting campaigns for different audiences (B2B vs B2C, domestic vs international).
- Creating scripts for videos and advertisements.
- Brainstorming with ChatGPT for campaign ideas.
- Practical activity: Create a complete campaign with email, post, CTA, and executive summary.
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Increase speed and quality in writing commercial communications.
- Writing client service texts.
- Presentation, follow-up, and post-meeting emails.
- Responses to common client objections with smart templates.
- Creating structured prompts for emails.
- Reusable templates for different occasions.
- Translating and adapting multilingual messages.
- Translating reports and presentations (without losing professional tone).
- Practical activity: Generate and translate an institutional email + a client negotiation email.
Module 4: Controllership and Budget Management: Clarity in Data and Reports
Objective: Help organize, summarize, and better communicate financial and management data.
- Summarizing financial reports with simplified explanations.
- Generating presentations (PowerPoint/Google Slides) from data.
- Automatic slide structure with report-based text.
- Creating accountability emails and internal communications.
- Checking consistency and clarity in spreadsheets (via ChatGPT analysis).
- Practical activity: Generate a monthly budget summary + 10-slide automated presentation with ChatGPT.
Module 5: Research and Market Intelligence
Objective: Use ChatGPT as a research and analysis assistant for faster decision-making.
- How to ask complex, context-rich questions (best practices).
- How to retrieve external data with ChatGPT (and its limitations).
- Practical alternatives: plugins, web browsing (if enabled), auxiliary tools.
- Prompt for competitor analysis, public data, and industry reports.
- Practical activity: Simulate a competitor analysis + generate decision-making insights.
Closing: Workflow Integration
- Suggestions for integration with Google Docs, Notion, Excel, etc.
- Open space for questions and prompt adjustments created during the course.
Summary and Next Steps.
Requirements
- Understanding of marketing and communication workflows.
- Experience with content creation or campaign management.
- No prior technical knowledge of AI is required.
Audience
- Marketing professionals.
- Advertising and campaign teams.
- Client communication and financial control staff.
Testimonials (1)
Able to pivot upon audience suggestions - ie able to create a real AI agent scenario on the spot.
