Digital Marketing Training Course

In today's interconnected world, a brand's digital presence is crucial for a business's survival.

This instructor-led live training is designed for marketing professionals at all levels who aim to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The aggregate of various online touchpoints ultimately shapes how your target audience perceives your company and determines whether they choose to engage in business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on online channels you do not own, thereby evaluating overall brand perception.

Upon completing an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other organizational disciplines, from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This live, instructor-led training in Taiwan (delivered online or on-site) is tailored for beginner to intermediate social media managers and marketing professionals seeking to cultivate online communities, devise impactful content strategies, and strengthen brand engagement.

By the conclusion of this program, participants will possess the capability to:

• Define target audiences and adapt social media strategies to suit their preferences.
• Choose the most suitable social media platforms in alignment with business goals.
• Construct effective content strategies, including content pillars, varied formats, and organized calendars.
• Perform competitor analysis to sharpen social media tactics.
• Develop paid advertising campaigns and assess their efficacy.
• Effectively engage with and moderate online communities.
• Address social media crises while upholding brand reputation.
• Integrate ethical best practices and social media policies into operations.

This instructor-led live training in Taiwan cultivates critical crisis communication and emotional management skills for field staff in public services. Participants will master the ABC protocol, de-escalation methods, and assertive techniques to navigate confrontations effectively while protecting organizational reputation.

This course in Taiwan provides digital marketing professionals with the key strategies necessary to succeed in the Chinese market. It covers SEO, social media, mobile marketing, and email campaigns, emphasizing the use of analytics and budget planning to drive effective customer engagement.

This 7-hour instructor-led training in Taiwan addresses core digital sales strategies, focusing on customer acquisition, engagement, and retention. Participants will learn to harness modern digital channels, improve online customer interactions, and apply CRM tools to foster measurable business growth.

This instructor-led live training in Taiwan (online or onsite) is tailored for intermediate-level marketing professionals aiming to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

Upon completing this training, participants will be able to:

• Leverage Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media networks.
• Monitor and analyze automated workflows to enhance campaign performance.
• Implement best practices for scalable marketing automation strategies.

This live, instructor-led training in Taiwan (delivered online or on-site) caters to beginner and intermediate marketers looking to develop, manage, and refine advertising campaigns on major social media networks.

By the end of the session, participants will have the ability to:

• Formulate a structured methodology for social media campaign development.
• Implement and manage ad strategies on Facebook, Google, and TikTok.
• Define clear objectives and select optimal ad formats.
• Identify and target the most effective audience demographics.
• Improve performance through data analytics and A/B testing.
• Distribute budgets wisely to achieve the highest return on investment.