Social Media Campaign Creation Training Course

In today's interconnected world, a brand's digital presence is crucial for a business's survival.

This instructor-led live training is designed for marketing professionals at all levels who aim to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The aggregate of various online touchpoints ultimately shapes how your target audience perceives your company and determines whether they choose to engage in business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on online channels you do not own, thereby evaluating overall brand perception.

Upon completing an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other organizational disciplines, from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This live, instructor-led training in Taiwan (delivered online or on-site) is tailored for beginner to intermediate social media managers and marketing professionals seeking to cultivate online communities, devise impactful content strategies, and strengthen brand engagement.

By the conclusion of this program, participants will possess the capability to:

• Define target audiences and adapt social media strategies to suit their preferences.
• Choose the most suitable social media platforms in alignment with business goals.
• Construct effective content strategies, including content pillars, varied formats, and organized calendars.
• Perform competitor analysis to sharpen social media tactics.
• Develop paid advertising campaigns and assess their efficacy.
• Effectively engage with and moderate online communities.
• Address social media crises while upholding brand reputation.
• Integrate ethical best practices and social media policies into operations.

This instructor-led digital marketing course in Taiwan equips professionals with essential strategies for success. Learners explore SEO, PPC, social media, email, and mobile marketing, while mastering analytics and channel planning to drive measurable business growth.

This course is ideally designed for professionals focused on digital marketing and strategic planning.

The program explores the fundamental concepts necessary for establishing a strong presence in the Chinese market via digital channels. It introduces critical digital marketing frameworks, ranging from mobile and social media marketing to email campaigns, PPC advertising, and SEO.

Upon completion, participants will grasp the significance of data analytics and effective strategy formulation, supported by practical examples.

This 7-hour instructor-led training in Taiwan covers essential digital sales strategies, including customer acquisition, engagement, and retention. Participants will learn to leverage modern digital channels, enhance online customer interactions, and use CRM tools to drive measurable business growth.

This instructor-led live training in Taiwan (online or onsite) is tailored for intermediate-level marketing professionals aiming to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

Upon completing this training, participants will be able to:

• Leverage Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media networks.
• Monitor and analyze automated workflows to enhance campaign performance.
• Implement best practices for scalable marketing automation strategies.