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Course Outline
Defining the Target Market
- Comprehending audience personas
- Utilizing market research methodologies
- Mapping the social media habits of key customers
Selecting the Right Social Media Platforms
- Evaluating and comparing platforms (such as Facebook, Instagram, LinkedIn, Twitter, and TikTok)
- Aligning business objectives with the unique strengths of each platform
- Optimizing profiles to maximize engagement
Building a Social Media Strategy
- Establishing content pillars and defining content types
- Developing content calendars and scheduling posts strategically
- Striking a balance between organic and paid content
Competitor Analysis
- Identifying primary competitors
- Examining their social media approaches
- Translating insights into competitive advantages
Creating and Managing Paid Ads
- Fundamentals of social media advertising
- Configuring ad campaigns and targeting specific audiences
- Monitoring ad performance and refining optimization strategies
Community Moderation and Engagement
- Best practices for interacting with followers
- Managing negative feedback and resolving complaints
- Promoting user-generated content and active interaction
Social Media Crisis Management
- Detecting potential social media crises
- Formulating a robust crisis response plan
- Preserving brand credibility during high-pressure situations
Measuring Success with Social Media Metrics
- Identifying key performance indicators (KPIs) for social media
- Leveraging analytics tools to monitor progress
- Refining strategies based on data-driven insights
Social Media Policies and Ethics
- Drafting internal social media guidelines
- Addressing legal considerations and data privacy standards
- Fostering ethical engagement and responsible content sharing
Summary and Next Steps
- Review of core concepts
- Access to resources for ongoing professional development
- Q&A session and open discussion
Requirements
- A foundational understanding of major social media platforms
- Acquaintance with core digital marketing principles
- Prior experience in content creation is advantageous
Target Audience
- Social media managers
- Marketing specialists and professionals
21 Hours
Testimonials (1)
Found the entire two days of training very informative and educational, but the content covered on Day 2 (Social Media & Mobile Marketing, Analytics, as well as Strategy & Planning) was the most valuable to me as it relates directly to my current line of work.
