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 Duration 14 hours

Course Outline

Introduction to Data Storytelling

  • Defining data storytelling and its significance
  • Core components of effective stories: narrative, visuals, and data
  • Typical applications in public and corporate environments

Understanding the Audience and Context

  • Identifying your audience and their specific requirements
  • Designing for technical versus non-technical stakeholders
  • Establishing the tone: persuasive, explanatory, or exploratory

Selecting Appropriate Visuals

  • Determining when to use bar charts, line graphs, scatter plots, and other visual types
  • Avoiding common errors in visual encoding
  • Incorporating color, layout, and hierarchy into storytelling

Structuring the Narrative

  • Defining the "so what" of your data
  • Storyboarding and sequencing visuals effectively
  • Leveraging annotations and visual cues

Practical Tools and Techniques

  • Basics of Excel, Power BI, Tableau, and Google Data Studio
  • Storytelling via slides and dashboards
  • Utilizing templates and reusable structures

Workshop and Critique

  • Group analysis of illustrative stories
  • Before-and-after visual transformations
  • Peer feedback on draft storyboards

Summary and Next Steps

Requirements

  • A grasp of fundamental data visualization principles
  • Experience working with charts, graphs, or dashboards
  • Familiarity with spreadsheets or visualization tools

Audience

  • Data analysts
  • Public sector communicators
  • Policy advisors and managers who interpret data

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