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課程簡介
Module 1: Smart and Fast Introduction
Objective: Align knowledge without repeating basic concepts.
- How to structure effective prompts (prompt engineering technique adapted for marketing)
- What ChatGPT does well and what it doesn’t (limitations and how to work around them)
Module 2: Advertising & Campaigns: Faster and More Creative Creation
Objective: Automate and accelerate campaign material creation.
- Generating invitation and marketing emails with adapted language
- Creating social media copy with style variations
- Adapting campaigns for different audiences (B2B vs B2C, domestic vs international)
- Creating scripts for videos and advertisements
- Brainstorming with ChatGPT for campaign ideas
- Practical activity: Create a complete campaign with email, post, CTA, and executive summary
Module 3: Client Communication: Clarity, Speed, and Personalization
Objective: Increase speed and quality in writing commercial communications.
- Writing client service texts
- Presentation, follow-up, and post-meeting emails
- Responses to common client objections with smart templates
- Creating structured prompts for emails
- Reusable templates for different occasions
- Translating and adapting multilingual messages
- Translating reports and presentations (without losing professional tone)
- Practical activity: Generate and translate an institutional email + a client negotiation email
Module 4: Controllership and Budget Management: Clarity in Data and Reports
Objective: Help organize, summarize, and better communicate financial and management data.
- Summarizing financial reports with simplified explanations
- Generating presentations (PowerPoint/Google Slides) from data
- Automatic slide structure with report-based text
- Creating accountability emails and internal communications
- Checking consistency and clarity in spreadsheets (via ChatGPT analysis)
- Practical activity: Generate a monthly budget summary + 10-slide automated presentation with ChatGPT
Module 5: Research and Market Intelligence
Objective: Use ChatGPT as a research and analysis assistant for faster decision-making.
- How to ask complex, context-rich questions (best practices)
- How to retrieve external data with ChatGPT (and its limitations)
- Practical alternatives: plugins, web browsing (if enabled), auxiliary tools
- Prompt for competitor analysis, public data, and industry reports
- Practical activity: Simulate a competitor analysis + generate decision-making insights
Closing: Workflow Integration
- Suggestions for integration with Google Docs, Notion, Excel, etc.
- Open space for questions and prompt adjustments created during the course
Summary and Next Steps
最低要求
- 了解行銷與溝通技能工作流程
- 具備內容創作或活動管理經驗
- 無需事先具備AI技術知識
目標受眾
- Marketing專業人士
- Advertising及活動團隊
- 客戶溝通與管控人員
14 時間：
客戶評論 (3)
我喜歡索尼婭與觀眾互動的方式，她讓網路研討會變得生動起來，不像其他網路研討會那樣無聊。我也對 ChatGPT 感到驚訝，真的令人印象深刻。
NURUL FARIHAH BINTI ABD MALEK - HRD CORP
Course - ChatGPT for Accounting
機器翻譯
他獲得觀眾的方式
Venkata Narasimha Murthy - 6Point6
Course - ChatGPT for Automation
機器翻譯
Practical examples in Insurance
