Agile Product Management - Growth Marketing Training Course
Agile Product Management is a methodology utilized in the development of products and services that emphasizes flexibility, collaboration, and adaptability to change throughout the entire product lifecycle.
This instructor-led, live training (available both online and onsite) is designed for marketing executives who want to understand how to leverage Agile frameworks to optimize their growth marketing strategies, create customer-centric products, and achieve scalable growth.
By the end of this training, participants will be able to:
- Grasp the essential frameworks used in agile product management.
- Evaluate the potential demand for new products and services.
- Learn techniques for pricing new products and adjusting value propositions.
Format of the Course
- Interactive lectures and discussions.
- Ample exercises and practice sessions.
- Hands-on implementation in a live-lab environment.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Course Outline
Introduction
Understanding the Product Management Framework
Product Management Success Factors
Identifying and Managing Stakeholder Expectations
Forecasting Sales and Revenues
Developing Financials for the Business Case
Value Engineering Products to the Market Price Points
Developing Strategies for Pricing
Establishing Quality Criteria and Management
Understanding the Agile Delivery Triangle
Types of Project Lifecycle
Understanding the Agile Process and Planning Techniques
Using Burndown Charts for Delivery Control
Summary and Next Steps
Requirements
- Basic understanding of product management concepts
- Familiarity with Agile methodologies
Audience
- Marketing executives
- Brand managers
Open Training Courses require 5+ participants.
Agile Product Management - Growth Marketing Training Course - Booking
Agile Product Management - Growth Marketing Training Course - Enquiry
Agile Product Management - Growth Marketing - Consultancy Enquiry
Testimonials (2)
The training was practical and straight forward
Mutu Bengui - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
The treiner approach was very good, and demostrated knowledge of the subject
Osvaldo Calombe - EMIS - Empresa Interbancaria de Servicos, S.A
Course - Agile Product Management - Growth Marketing
Upcoming Courses
Related Courses
Managing Projects using Waterfall and Agile Techniques
14 HoursThis two-day course is designed for IT professionals who are interested in exploring the Waterfall model and understanding how various approaches, including Agile methodologies, have traditionally addressed its limitations.
The first day of the course provides an overview of these different approaches, helping you determine which methods might be most suitable for your specific environment.
The second day delves into project management techniques and best practices that have been derived from Agile principles, which can be effectively applied in both Waterfall and Agile contexts.
Agile Business Analysis
14 HoursThis course is designed to equip business analysts with the skills needed to excel in Agile projects. Participants will learn how to collaborate effectively with the team, product owner, scrum master, and customers to streamline the development process. The course includes a simulated project where participants can practice common scenarios.
Agile Essentials
14 HoursThe iSQI Agile Essentials course is an internationally recognized qualification designed for anyone involved in agile projects who wishes to become proficient in working within an agile environment. This includes project managers, quality managers, software development managers, business analysts, developers, testers, IT directors, and management consultants. The course is divided into eight sections and guides participants through the entire lifecycle of an agile project, from release planning and writing user stories to iteration reviews (showcases) and retrospectives. On the first day, the focus is on key principles, with 55% of the time dedicated to theory and 45% to exercises. The second day emphasizes practical application, with 40% allocated to theory and 60% to exercises.
Course Objectives
- Understand and value the principles behind the agile manifesto and its approach to software development
- Appreciate the roles within an agile team
- Learn how to contribute effectively as an agile team member in defining quantifiable requirements
- Apply whole-team quality methods to ensure that acceptance criteria are met
- Recognize the importance of effective iteration reviews and how to contribute to continuous improvement through retrospectives
Agile Software Testing Theory and Practice
14 HoursAgile testing involves a set of practices designed to address software quality issues rapidly and continuously, aligning with the principles of agile development methodologies.
Agile Software Testing with Continuous Integration
28 HoursAgile Software Testing is a set of practices designed to provide timely and continuous feedback on software quality, adhering to the principles of agile development.
Continuous Integration (CI) involves all developers in a team frequently merging their code multiple times a day.
Agile Software Testing Overview
7 HoursThis course offers a concise introduction to Agile software testing. It covers fundamental testing concepts within the context of Agile (Scrum) development, using Crispin & Gregory's Agile Testing Quadrants model as a framework to delve into modern principles and practices of Agile testing.
Introduction to Agile Testing
14 HoursThis two-day course offers a concise introduction to Agile software testing. It covers fundamental testing concepts within the context of Agile (Scrum) development, using Crispin & Gregory’s Agile Testing Quadrants model as a framework to explore modern principles and practices of Agile testing.
Intended Audience
This course is designed for development teams looking to enhance their testing practices in an Agile environment. It is also suitable for individuals who are considering a career in testing and serves as a valuable prerequisite for the iSQI Certified Agile Tester course.
Business Modeling for an Agile Enterprise
14 HoursObjective:
To assist Business Analysts in effectively modeling and validating their business processes and resources, thereby enhancing the agility of their organization in response to target architecture and evolving market demands.
This two-day training course is designed to help participants learn how to model their business processes and resources to align with changes in goals, strategies, and impacted capabilities within the context of the target architecture. By focusing on key elements of business performance such as strategies, tactics, KPIs, and business capabilities, delegates will gain insights into creating a vision-centric map of business processes and resources. They will also learn how to use the appropriate BPMN and UML notation tailored to their specific language, enabling them to adapt these models to changing strategies, tactics, and policies.
Jenkins: Continuous Integration for Agile Development
14 HoursThis instructor-led, live training in Taiwan covers the concepts, tools and techniques needed to carry out continuous integration of your software projects in an Agile environment. Participants carry out a series of hands-on exercises throughout the course to apply their knowledge in real situations. Interaction among instructor and participants is encouraged. Real-world cases are discussed and specific issues and questions are addressed and resolved in class.
Effective Agile Project Management with Jira & Confluence
7 HoursJIRA Software is a robust tool for project management, yet people often focus more on the tool itself rather than the underlying methodology.
This instructor-led, live training introduces participants to the powerful capabilities of Jira and Confluence, emphasizing how these tools can work together to support the team in successfully delivering projects. The team will learn how to effectively use these tools for managing user requirements, testing, communication, and centralizing all project-related information in one place.
The training covers topics such as JIRA projects, Confluence spaces, workflows, boards (Kanban & Scrum), planning and dependencies, Jira/Confluence integration, reporting, important fields and custom fields, issue types, screens, and filtering.
By the end of this training, participants will be able to:
- Create a Scrum or Kanban project
- Configure Jira to manage projects effectively
- Manage issues efficiently
- Design the necessary screens to handle different issue types
- Create workflows and boards, and understand their interactions
- Conduct basic and advanced searches and analyses
- Generate and review reports essential for both the team and management
Lean and Agile Tools for Managing Requirements, Projects, and Banking Processes
16 HoursLean is a methodology that focuses on maximizing value while minimizing waste in processes.
This instructor-led, live training (available online or onsite) is designed for intermediate-level banking and process management professionals who want to apply Lean and Agile tools to enhance efficiency in managing requirements, projects, and operational processes.
By the end of this training, participants will be able to:
- Understand and apply Lean principles within the context of banking processes.
- Utilize Lean tools to optimize the gathering of requirements and project execution.
- Implement and manage Kanban boards for efficient workflow management.
- Identify and eliminate waste in banking and service-oriented processes.
Format of the Course
- Interactive lecture and discussion sessions.
- Extensive exercises and practice activities.
- Hands-on application of Lean and Agile tools through case-based scenarios.
Course Customization Options
- To request a customized training for this course, please contact us to arrange.
Practitioner in Agile Quality (PAQ) certification
21 HoursPAQ is a three-day experiential exam preparation training course designed to refine practical skills that can be directly applied back in the workplace.
The exam is structured as a 'hands-on' assessment, where candidates are provided with a product backlog release that includes user stories, associated design documentation, and a ‘multi-drop’ application seeded with defects. Candidates will receive clear instructions on what is expected of them during the practical assessment and will have the opportunity to create the necessary work products. Each practical assessment will include 1 or 2 additional scenario-based questions (up to 5 questions in total) that cover various competencies. These written answers, along with the responses to the product backlog release, will be evaluated by an independent assessor. The assessment duration is 2.5 hours.
SAFe® Product Owner/Product Manager with POPM Certification
14 HoursThe "SAFe® Product Owner/Product Manager with POPM Certification" is a two-day course that enables participants to acquire the skills necessary for effective value delivery management in a Lean-based enterprise. Participants will learn about Agile Release Train (ART) principles, Program Increment planning, writing Epics, and how to effectively fulfill the roles of Product Owner and Product Manager. The course also covers topics related to Continuous Delivery Pipeline and DevOps culture, enabling participants to integrate effectively into processes and continuously improve ART.
SAFe Release Train Engineer (RTE)
21 HoursThis instructor-led, live training in Taiwan (online or onsite) is aimed at advanced-level Release Train Engineers (RTEs) who wish to deepen their understanding of their role and improve their skills.
By the end of this training, participants will be able to:
- Understand the role and responsibilities of a SAFe Release Train Engineer (RTE).
- Learn how to facilitate Agile Release Trains (ARTs) and drive continuous delivery.
- Develop skills in planning and executing Program Increment (PI) events.
- Gain expertise in managing risks, dependencies, and impediments.
- Acquire techniques to foster relentless improvement and Agile transformation.
Leading the Lean-Agile Software Enterprise with the Scaled Agile Framework® - Scaled Agilist Certification (SA)
14 HoursThis two-day course covers the Lean-Agile principles and practices of the Scaled Agile Framework® (SAFe®).
You will learn how to deliver and release value through Agile Release Trains, construct an Agile Portfolio, and lead a Lean-Agile transformation at the enterprise level.
The course will provide you with a deep understanding of the Lean-Agile mindset and how to apply SAFe principles and practices to support Agile teams, programs, portfolio management, and coordinate large Value Streams. By attending this class, you will be well-prepared to take the exam and become a certified SAFe® Agilist (SA). Associated Certification: SAFe Agilist (SA)