AI in Digital Marketing Training Course

Advertising and Creativity adopts a cross-disciplinary methodology that integrates storytelling, emerging trends, artificial intelligence, and artistic creativity to elevate brand strategies and campaigns.

This instructor-led live training (available online or onsite) targets beginner to intermediate-level professionals seeking to enhance their capability in designing impactful advertising strategies and creative campaigns.

Upon completion of this training, participants will be able to:

• Construct compelling brand narratives using effective storytelling techniques.
• Analyze international and domestic advertising trends, including award-winning campaigns.
• Implement AI tools and workflows specifically adapted for advertising companies.
• Participate in hands-on creative exercises inspired by artistic methods.

Course Format

• Interactive lectures and discussions.
• Case study reviews of advertising campaigns.
• Hands-on art and creativity workshop.
• Practical exercises using AI advertising tools.

Course Customization Options

• To request customized training for this course, please contact us to arrange.

AI in Digital Marketing refers to the application of artificial intelligence technologies to improve sales, targeting, personalization, and campaign optimization in advertising.

This instructor-led live training (available online or onsite) is designed for intermediate-level OOH/DOOH sales professionals who want to leverage AI for prospecting, proposal personalization, data analysis, and pitch simulation, with a focus on programmatic integrations like DV360 and Place Exchange.

By the end of this training, participants will be able to:

• Apply AI tools to identify and qualify high-value prospects.
• Use AI-driven personalization to create compelling client proposals.
• Analyze campaign performance data for actionable insights.
• Simulate sales pitches using AI for preparation and improvement.

Format of the Course

• Interactive lecture and discussion.
• Lots of exercises and practice.
• Hands-on implementation in a live-lab environment.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

This course delves into the practical application of artificial intelligence within institutional marketing for private higher education institutions. It examines content development and positioning, reputation management, campaign optimization, product innovation, enhancement of academic programs, internal change management, and stakeholder engagement, all viewed through the lens of AI-enabled strategies.

This instructor-led live training, available either online or onsite, is designed for marketing and communications professionals in higher education at an intermediate level who seek to leverage AI to enhance student recruitment, boost institutional reputation, differentiate programs, and improve operational efficiency.

Upon completion of this training, participants will be equipped to:

• Develop AI-assisted content for academic and brand positioning, tailored to specific personas and channels.
• Formulate AI-informed reputation and public relations strategies for both online and offline environments.
• Enhance digital campaigns through segmentation, attribution analysis, and advanced analytics.
• Propose AI-driven innovations for academic programs and value-added services.
• Plan internal change initiatives and foster a digital culture to support AI adoption.
• Design engagement tactics for schools and prospective students, supported by AI workflows.

Course Format

• Interactive lectures and discussions.
• Hands-on labs utilizing example AI workflows and templates.
• Group exercises, case studies, and a brief capstone design session.

Course Customization Options

• For a customized version tailored to your institution, please contact us to arrange.

This hands-on course demonstrates how accessible, no-code, and low-code AI tools can be leveraged for daily sales and market analysis tasks — ranging from automating routine processes to generating predictive insights and creating visual dashboards.

This instructor-led, live training (available online or onsite) is designed for beginner to intermediate-level commercial professionals looking to adopt AI tools to boost productivity, enhance market intelligence, and make data-driven sales decisions.

By the end of this training, participants will be able to:

• Explain key AI concepts and tools relevant to sales and market analysis.
• Automate administrative and communication tasks using AI assistants.
• Prepare and analyze sales and market data with AI-assisted features in Excel and Power BI.
• Build simple predictive models and interpret short-term forecasts for customer behavior and demand.
• Create dashboards and visual reports that effectively communicate sales and market insights.
• Design a basic AI-assisted workflow to improve productivity and decision-making in commercial teams.

Format of the Course

• Short interactive lectures and live demonstrations.
• Hands-on guided exercises using ChatGPT, Excel, and Power BI.
• Case-based activities and a final practical mini-project.

Course Customization Options

• To request a customized training for this course, please contact us to arrange.

ChatGPT is an AI-driven conversational tool designed to boost productivity by supporting content creation, research, communication, and workflow automation.

This instructor-led live training (available online or onsite) is tailored for professionals with little to no AI experience who want to enhance their efficiency by using ChatGPT for daily tasks.

By the end of this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its underlying mechanisms.
• Apply ChatGPT effectively across various workplace scenarios.
• Craft optimized prompts to receive more accurate and useful responses.
• Recognize ChatGPT's limitations and adhere to best practices for usage.

Course Format

• Interactive lectures and group discussions.
• Extensive exercises and practical drills.
• Hands-on implementation in a live-lab environment.

Customization Options

• To request a customized training session for this course, please contact us to arrange.

This instructor-led, live training in Taiwan (online or onsite) is designed for marketers looking to integrate ChatGPT into their marketing initiatives. Participants will learn how to harness ChatGPT for various marketing tasks, including content production, customer service, and social media management.

Upon completing this training, participants will be able to:

• Grasp the fundamentals of ChatGPT and its operational mechanics.
• Utilize ChatGPT to craft engaging marketing copy, blog articles, and social media posts.
• Build a ChatGPT-driven chatbot to enhance customer support and interaction.
• Integrate ChatGPT into their marketing strategy to streamline processes and boost productivity.

This instructor-led, live training in Taiwan (online or onsite) is designed for beginner to intermediate-level marketing professionals who aim to leverage ChatGPT to enhance productivity, improve content quality, and reduce time spent on repetitive marketing and communication tasks.

By the end of this training, participants will be able to:

• Structure prompts that generate high-quality, customized content.
• Build complete marketing campaigns more rapidly using ChatGPT.
• Draft and translate emails, reports, and client communications efficiently.
• Summarize financial data and automatically generate reports and presentations.

This instructor-led, live training in Taiwan (online or onsite) targets intermediate to advanced marketing professionals eager to learn how to apply DeepSeek in real-time data analysis, customer behavior prediction, and automated marketing campaign management.

By the end of this training, participants will be able to:

• Implement DeepSeek-powered models to analyze customer data and optimize marketing strategies.
• Leverage AI for audience segmentation and personalized marketing.
• Integrate DeepSeek with marketing automation tools for campaign management.
• Apply predictive analytics to forecast customer behavior and improve targeting efforts.

This instructor-led, live training in Taiwan (online or onsite) is aimed at marketing professionals, digital strategists, and tech enthusiasts at all levels who wish to harness the power of generative AI to create personalized marketing campaigns.

By the end of this training, participants will be able to:

• Understand the fundamentals of generative AI and its applications in marketing.
• Utilize generative AI tools and platforms for campaign creation.
• Develop personalized marketing content using AI models.
• Integrate AI-generated content into broader marketing strategies.
• Analyze and optimize AI-driven marketing campaigns for better performance.

This instructor-led, live training in Taiwan (online or onsite) is designed for intermediate-level marketing and sales professionals seeking to leverage AI prompt engineering for personalized campaigns, enhanced customer engagement, and automated sales processes.

Upon completion of this training, participants will be able to:

• Grasp the fundamentals of AI-driven prompt engineering in marketing and sales.
• Utilize AI to produce high-converting marketing copy and ad creatives.
• Automate customer engagement through AI-generated responses.
• Apply AI for data-driven sales insights and forecasting.
• Integrate AI tools into marketing and sales automation workflows.