Google AdWords: Beginner to Advanced Training Course
Google AdWords serves as an advertising platform that enables businesses to display ads to web users. Leveraging Google AdWords allows users to connect with potential customers and drive business expansion.
This instructor-led live training, available either online or onsite, is designed for marketers looking to utilize Google AdWords to initiate marketing campaigns.
Upon completing this training, participants will be capable of:
- Executing a Google AdWords campaign that attracts high-quality leads.
- Building a Google AdWords campaign aimed at boosting sales.
- Applying bidding strategies to maximize returns on ad spend.
- Enhancing current marketing efforts using Google AdWords.
Course Format
- Engaging lectures and interactive discussions.
- Abundant exercises and practical activities.
- Real-time implementation within a live lab environment.
Customization Options
- For personalized training arrangements for this course, please reach out to us.
Course Outline
Introduction
Overview of Google AdWords
- Understanding Google AdWords
- Key features of Google AdWords
Environment Preparation
- Configuring Google AdWords
Campaign Launch
- Collaborating with Google search partners
- Defining language and location targets
Search Ads
- Constructing search ads
Keywords
- Utilizing the Google AdWords tool
- Employing the Google Keyword Planner
- Matching keywords with landing pages
Google AdWords Search Analytics
- Connecting Google AdWords with Google Analytics
- Analyzing statistics and performance metrics
Bidding Strategies
- Navigating competition metrics
- Applying automated rules
Conversion Campaigns
- Using conversion tracking features
- Inserting a conversion tag
Remarketing
- Placing a remarketing tag
- Managing remarketing lists and audiences
Ad Extensions
- Adding extensions to ads
- Previewing the final ad
Summary and Conclusion
Requirements
- Fundamental computer literacy
Target Audience
- Marketing professionals
Open Training Courses require 5+ participants.
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Course - Google AdWords: Beginner to Advanced
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