Get in Touch

Course Outline

Introduction

Overview of Google AdWords

  • Understanding Google AdWords
  • Key features of Google AdWords

Environment Preparation

  • Configuring Google AdWords

Campaign Launch

  • Collaborating with Google search partners
  • Defining language and location targets

Search Ads

  • Constructing search ads

Keywords

  • Utilizing the Google AdWords tool
  • Employing the Google Keyword Planner
  • Matching keywords with landing pages

Google AdWords Search Analytics

  • Connecting Google AdWords with Google Analytics
  • Analyzing statistics and performance metrics

Bidding Strategies

  • Navigating competition metrics
  • Applying automated rules

Conversion Campaigns

  • Using conversion tracking features
  • Inserting a conversion tag

Remarketing

  • Placing a remarketing tag
  • Managing remarketing lists and audiences

Ad Extensions

  • Adding extensions to ads
  • Previewing the final ad

Summary and Conclusion

Requirements

  • Fundamental computer literacy

Target Audience

  • Marketing professionals
 7 Hours

Number of participants


Price per participant

Testimonials (1)

Upcoming Courses

Related Categories