Course Outline
Introduction to Customer Communication
- The significance of effective communication
-
Applying emotional intelligence to customer relations
- Principles of emotional intelligence applied to difficult clients
- Active listening and empathy
- Strategic phrases to shift a difficult client's attitude
- Characteristics of contemporary customers
-
Factors contributing to difficult client behavior:
- Their inherent nature or personality
- Their desire to obtain extra benefits from their situation
- Misunderstanding of sales conditions
- Previous poor customer service experiences
- Failure to meet product or service quality standards
- Personal or financial losses due to inefficient service
Types of Conflicts in Commercial Relationships
- Conflicts arising from misunderstandings
- Conflicts stemming from deduction errors
- Conflicts due to unmet expectations
Handling Complaints and Claims
- Identifying the core problem
- Assigning responsibility for conflict management
- Techniques for addressing objections (e.g., the "fog bank" technique)
- Case study: addressing a complaint regarding unsatisfactory service
Strategies for Conflict Resolution
- Steps for effective resolution
- Active listening and proposing viable solutions
- Specific techniques for interacting with difficult clients (e.g., the "mirror" technique)
- Transforming an objection into a sales opportunity
- Additional useful strategies
Self-Care and Emotional Management
- The importance of self-care when dealing with complex clients
- Techniques for managing stress and frustration
Customer Satisfaction Surveys and Service Evaluation
- Purpose and importance of customer satisfaction surveys
- Designing effective survey questions
- Collecting and analyzing feedback data
- Leveraging insights to enhance service quality and client retention
Additional Practical Cases with Participants
- Role-playing: managing challenging customer interactions
- Group analysis of real-world customer complaints
- Developing a follow-up and service evaluation plan
Summary and Next Steps
Requirements
- A foundational understanding of customer service principles
- Experience working in client-facing positions
- A desire to develop communication and conflict resolution skills
Audience
- Customer service representatives
- Sales and account management personnel
- Supervisors and team leaders overseeing client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs