Course Outline
Foundations of Customer Communication
- The significance of effective communication
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Applying emotional intelligence to customer relationships
- Core principles of emotional intelligence when addressing difficult clients
- Practicing active listening and empathy
- Strategic phrasing to shift a difficult client’s demeanor
- Traits of contemporary customers
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Elements that contribute to difficult client behavior:
- Innate nature or personality traits
- The drive to secure additional benefits from the situation
- Misunderstanding of sales terms and conditions
- Inadequate customer service experiences
- Falling short of product or service quality benchmarks
- Personal or financial losses resulting from service inefficiencies
Categories of Conflict in Business Relationships
- Disputes arising from misunderstandings
- Conflicts caused by calculation or deduction errors
- Disagreements stemming from unmet expectations
Processing Complaints and Claims
- Diagnosing the core issue
- Designating responsibility for conflict oversight
- Methods for addressing objections (e.g., the "fog bank" technique)
- Case study: Managing complaints regarding subpar service
Approaches to Conflict Resolution
- Steps toward effective resolution
- Engaging in active listening and offering solutions
- Tailored techniques for managing difficult clients (e.g., the "mirror" technique)
- Converting objections into sales opportunities
- Additional effective strategies
Self-Care and Emotional Regulation
- The value of self-care when handling complex clients
- Methods for controlling stress and frustration
Customer Satisfaction Surveys and Service Assessment
- The role and importance of satisfaction surveys
- Crafting impactful survey questions
- Gathering and interpreting feedback data
- Utilizing insights to boost service quality and client retention
Further Practical Scenarios with Participants
- Role-play: Navigating challenging customer interactions
- Collective analysis of actual customer complaints
- Formulating a follow-up and service evaluation strategy
Recap and Future Actions
Requirements
- Foundational knowledge of customer service principles
- Professional experience in client-facing positions
- A proactive interest in refining communication and conflict resolution abilities
Target Audience
- Customer service representatives
- Sales and account management personnel
- Supervisors and team leaders overseeing client relations
Testimonials (3)
I especially appreciated the instructor’s ability to give thorough, well-explained answers to questions specific to my personal situation.
HASAN TAHA URLU - Huber Turkiye
Course - Assertiveness
interaction and discussion with each other in different groups, together with some games.
- Netherlands Business Support Office (NBSO) Indonesia
Course - High-Impact Communication Skills
Training was tailored to my needs