Marketing Fundamentals Training Course

In today's interconnected world, a brand's digital presence is crucial for a business's survival.

This instructor-led live training is designed for marketing professionals at all levels who aim to strengthen a business's online brand positioning, evaluate brand performance, and manage brand image and reputation by conducting a comprehensive Online Brand Audit.

The aggregate of various online touchpoints ultimately shapes how your target audience perceives your company and determines whether they choose to engage in business with you.

Conducting an online brand audit has become standard practice for businesses to evaluate and strengthen their brand positioning within a specific market.

Beyond assessing your brand's owned online assets for strengths and weaknesses, this audit dissects how your brand is discussed on online channels you do not own, thereby evaluating overall brand perception.

Upon completing an online brand audit, you will be empowered to develop a transformative brand marketing strategy that aligns with broader business goals.

Although this course falls under the category of 'Brand Management', it intersects with many other organizational disciplines, from customer experience and online user journeys to uncovering insights, marketing strategy, and planning.

By the end of this training, participants will be able to:

• Evaluate a brand's online presence for strengths and weaknesses.
• Uncover a business's online reputation and image.
• Identify and strengthen a brand's positioning in a given market.
• Build a results-driven brand strategy and integrated online marketing communication plan.
• Conduct a competitive brand analysis and build industry perceptual maps.
• Conduct an SEO audit.
• Learn the updated SEO guidelines in the age of AI.
• Uncover valuable insights about how different customer groups perceive a business and its products or services.
• Administer online social listening.
• Use AI to make conducting routine brand audits more efficient.

This instructor-led, live training in Taiwan (online or on-site) is designed for beginner to intermediate social media managers and marketing professionals who aim to build and manage online communities, develop impactful content strategies, and enhance brand engagement.

Upon completing this training, participants will be able to:

• Define target audiences and tailor social media strategies accordingly.
• Select appropriate social media platforms based on business goals.
• Create effective content strategies, including content pillars, formats, and calendars.
• Analyze competitors to refine social media tactics.
• Develop paid ad campaigns and measure their success.
• Engage and moderate online communities effectively.
• Handle social media crises and maintain brand reputation.
• Implement ethical best practices and social media policies.

This training program is ideally suited for professionals engaged in Digital Marketing and strategic planning. It covers the fundamental concepts necessary to gain traction in digital media, offering delegates an introduction to core digital marketing principles ranging from mobile and social media marketing to email marketing, PPC, and SEO. By the conclusion of the training, participants will understand the critical role of analytics and effective strategy, supported by relevant examples.

This course is ideally designed for professionals focused on digital marketing and strategic planning.

The program explores the fundamental concepts necessary for establishing a strong presence in the Chinese market via digital channels. It introduces critical digital marketing frameworks, ranging from mobile and social media marketing to email campaigns, PPC advertising, and SEO.

Upon completion, participants will grasp the significance of data analytics and effective strategy formulation, supported by practical examples.

This instructor-led, live training in Taiwan (online or onsite) is aimed at beginner-to-intermediate level general staff who wish to learn fundamental concepts of digital marketing, direct marketing strategies, and use SaaS tools for marketing effectively.

By the end of this training, participants will be able to:

• Gain a comprehensive understanding of digital marketing in the SaaS industry.
• Develop practical skills in executing effective direct marketing strategies using digital tools.
• Create and implement a digital marketing plan tailored for SaaS products.

Digital sales merge conventional selling methods with contemporary digital channels to more effectively connect with, engage, and retain customers. This training program provides participants with actionable strategies and tools to enhance their digital footprint, elevate the customer experience, and drive tangible business growth.

This instructor-led, live training (available online or onsite) is designed for sales professionals at beginner to intermediate levels who wish to strengthen their digital selling and customer engagement skills to achieve superior sales outcomes in online environments.

Upon completing this training, participants will be able to:

• Utilize digital channels effectively to attract and convert new customers.
• Conduct engaging and professional online sales interactions.
• Foster customer loyalty through consistent and personalized follow-up.
• Apply digital tools to optimize customer relationship management.
• Implement practical techniques to boost conversion and retention rates.

Format of the Course

• Interactive lectures and discussions.
• Hands-on exercises utilizing digital tools and scenarios.
• Practical simulations of real-world sales interactions.

Course Customization Options

• This course can be tailored to your organization’s specific products, services, and digital sales strategy.

Over the course of 7 hours, participants gain an in-depth understanding of the Google advertising ecosystem, including where their ads can be displayed and the unique advantages of various ad formats.
This training is highly practical, with participants spending the majority of their time in a Google Ads account. Here, they manually configure a campaign under the guidance of the session leader.
Beyond initial setup, attendees will also learn strategies to optimize campaigns post-launch to achieve satisfactory results.

Instructed by an industry practitioner who actively manages Google advertising campaigns, the course concludes with 30 minutes dedicated to a Q&A session. This provides participants with the opportunity to receive expert answers to their specific questions regarding Google Ads.

Target Audience:
The Google Ads Fundamentals course is designed for individuals who already possess a foundational understanding of internet marketing and wish to expand their expertise by mastering Google's largest advertising platform.

This instructor-led live training in Taiwan (online or onsite) is tailored for marketers who wish to employ Google AdWords to launch marketing campaigns.

By the conclusion of this training, participants will be able to:

• Run a Google AdWords campaign designed to capture high-quality leads.
• Develop a Google AdWords campaign intended to drive sales growth.
• Implement bidding strategies to optimize profitability on advertising expenditures.
• Refine existing marketing campaigns utilizing Google AdWords.

This instructor-led live training in Taiwan (online or onsite) is tailored for intermediate-level marketing professionals aiming to automate repetitive tasks, effectively nurture leads, and optimize customer engagement through workflow automation.

Upon completing this training, participants will be able to:

• Leverage Make to automate marketing campaigns and lead nurturing workflows.
• Develop personalized customer journey maps using integrated platforms.
• Synchronize data across marketing tools such as Mailchimp, HubSpot, and social media networks.
• Monitor and analyze automated workflows to enhance campaign performance.
• Implement best practices for scalable marketing automation strategies.

Learning Outcomes:

• Discover the diverse opportunities available within the field of Internet marketing.
• Gain insights into advertising platforms and understand the critical roles of SEO and analytics.
• Learn to develop a personalized marketing strategy for both yourself and your organization.
• Acquire the expertise needed to construct effective strategies and operational processes.
• Understand best practices for collaborating with other digital agencies.

Skills

• Ability to prepare comprehensive marketing strategies.
• Competence in evaluating strategy performance.
• Capability to select priority platforms relevant to your area of operation.
• Proficiency in establishing efficient cooperation processes with agencies and assessing their outcomes.

Attitudes

• Conscious management of marketing initiatives, whether handled by an internal team or an external agency, alongside the preparation of digital strategies.
• Confidence in executed activities, coupled with a clear awareness of the steps and tests undertaken.

This instructor-led, live training in Taiwan (online or onsite) is designed for beginner to intermediate-level marketers who want to create, manage, and optimize advertising campaigns on major social media platforms.

By the end of this training, participants will be able to:

• Develop a structured methodology for creating social media campaigns.
• Set up and manage ad campaigns on Facebook, Google, and TikTok.
• Define campaign objectives and choose the appropriate ad formats.
• Identify and target the ideal audience for ad campaigns.
• Enhance ad performance through analytics and A/B testing.
• Allocate budgets strategically to maximize return on investment.