Training covers a wide range of topics related to web analytics to get you and your team up and running with Piwik PRO Analytics Suite in no-time! Attendees will be introduced to the matter of web analytics and its role in marketing strategy, as well as various analytics platforms and their features. The sessions will cover understanding of basic terms like visits and events, key performance indicators (KPIs), reporting, conversions, custom reports, as well as advanced analytical configurations. Sessions also cover usage of Consent Manager and its role in performing GDPR compliant analytics. A dedicated part of the training is devoted to tag management and configuring Tag Manager for capturing analytical data. You will also be introduced to Piwik PRO APIs. Attendees will gain a deep understanding of web analytics and how to effectively leverage Piwik PRO to achieve their marketing goals. Audience - Who is this course addressed to: This training session is particularly suited for those who are looking to develop or enhance their web analytics skills and understanding of Piwik PRO platform. The training is designed for digital marketing professionals, data analysts, developers, and other individuals who are involved in the management and optimization of websites and online marketing campaigns. If you have a desire to learn more about web analytics and how it can be used to improve their website and marketing performance - this course is for you.
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