Web analytics培訓 | Web Analytics培訓

Web analytics培訓


Machine Translated



Web analytics課程大綱

This instructor-led, live training in 台灣 (online or onsite) is aimed at data analysts who wish to perform product and user analysis using Mixpanel. By the end of this training, participants will be able to:
  • Learn how to use Mixpanel as a web analytics tool.
  • Understand the Mixpanel concepts and implementation.
  • Understand and interpret event data.
This instructor-led, live training in 台灣 (online or onsite) is aimed at analysts who wish to use Matomo to perform web analytics tasks such as generating a detailed report on the usage of a website. By the end of this training, participants will be able to:
  • Understand how Matomo works in analyzing web data.
  • Learn how data is collected and tracked with Matomo.
  • Understand and interpret Matomo reports.
Training covers a wide range of topics related to web analytics to get you and your team up and running with Piwik PRO Analytics Suite in no-time! Attendees will be introduced to the matter of web analytics and its role in marketing strategy, as well as various analytics platforms and their features. The sessions will cover understanding of basic terms like visits and events, key performance indicators (KPIs), reporting, conversions, custom reports, as well as advanced analytical configurations. Sessions also cover usage of Consent Manager and its role in performing GDPR compliant analytics. A dedicated part of the training is devoted to tag management and configuring Tag Manager for capturing analytical data. You will also be introduced to Piwik PRO APIs. Attendees will gain a deep understanding of web analytics and how to effectively leverage Piwik PRO to achieve their marketing goals. Audience - Who is this course addressed to: This training session is particularly suited for those who are looking to develop or enhance their web analytics skills and understanding of Piwik PRO platform. The training is designed for digital marketing professionals, data analysts, developers, and other individuals who are involved in the management and optimization of websites and online marketing campaigns. If you have a desire to learn more about web analytics and how it can be used to improve their website and marketing performance - this course is for you.  
Hotjar是一種可揭示用戶交互和行為的工具。使用Hotjar,開發人員可以通過了解網站用戶和訪問者流量來監視和改善用戶體驗。 這種由講師指導的實時培訓(現場或遠程)針對希望展示用戶與Hotjar的互動和行為的Web開發人員。 在培訓結束時,參與者將能夠:
  • 研究和分析Web應用程序中的用戶交互。
  • 更好地了解網站用戶和訪問者,以提高網站轉化率。
  • 以適當的方式利用和應用Hotjar記錄,以消除Web設計和/或功能中的錯誤。
  • 互動式講座和討論。
  • 很多練習和練習。
  • 在現場實驗室環境中動手實施。
  • 要請求此課程的定制培訓,請與我們聯繫安排。
This instructor-led, live training in 台灣 (online or onsite) is aimed at data analysts who wish to use Google Analytics to track and report website data. By the end of this training, participants will be able to:
  • Set up Google Analytics to collect website data.
  • Create and analyze reports.
  • Gain insights and make data-driven decisions.
  • 網路分析者
  • 分析
  • 市場研究人員
  • 市場行銷和銷售專業人員
  • 系統管理員
課程 的 格式
  • 部分講座、部分討論、繁重的動手實踐

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