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課程簡介
Introduction to Digital Marketing in China
- Background
- Upcoming trends and examples
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Understanding SEO in China
- Search Engine Marketing (SEM) in China
- PPC Marketing in China
- Keyword Analysis
Digital Display Advertising
- Creating and Displaying Ads
- Targetting your Audience
Email Marketing
- Overview of Email Marketing in China
- Tactics and Tools
- Designing and creating email campaigns
- Importance of good templates
- Spam check
Social Media Marketing
- Overview of Chinese Social Media Channels
- Comparing western Social Media with Chinese Social Media
- Creating and managing content
- Engaging your users across social media
- Auto-posting and post-scheduling
- Campaigns
- Forums and their importance
- Case study
Mobile Marketing
- Understanding Mobile Marketing in China
- Tactics and tools - from SMS to WeChat
- Targetting prospective users
- Conversions and failures
Analytics
- Overview of analytics in China
- Using Baidu analytics tools
- Use of available metrics to improve your campaigns
- Understanding Demographics
Strategy & Planning
- Engaging with Chinese customers
- Importance of budget
- Selecting the most appropriate channels
- Strategy discussion
- Case Studies
最低要求
- A general understanding of Internet and Computers
- A general understanding of Digital Marketing concepts (western style) is helpful for comparison purposes
14 時間:
客戶評論 (2)
Irma適應了我們作為學習者和我們的業務需求。很明顯,從她隨後提供的知情反饋來看,她正在積極傾聽我們的意見。
Siobhan - Raintree
Course - Digital Marketing for Software-as-a-Service (SaaS)
機器翻譯
她能夠輕鬆回答每個人的問題......清楚地表明瞭她的專業知識。
Yunus - Vodacom
Course - Digital Marketing
機器翻譯